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November 17, 2025
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John Rood

Why Just Buying Microsoft Copilot Won’t Make Your AI Strategy Work

Recent research from MIT found that nearly 95% of AI implementation pilots fail, particularly within medium- and large-sized organizations.

Having done extensive client work in this space – and taught AI strategy and governance – I’ve seen firsthand why these failures happen again and again.

Why Most AI Pilots Fail

Here’s the usual thought process:

  1. The board or investors declare that the company has to “do AI.”
  2. The CEO passes that mandate to HR or IT.
  3. Because no one wants to tie AI results directly to free cash flow or earnings, the metric becomes usage.
  4. The executive in charge upgrades to the pro version of Microsoft 365 or Teams, introducing Microsoft Copilot because it’s already in the stack.
  5. A few operations are run through Copilot, usage targets are hit, and everyone reports “AI is live.”

Until, of course, the quarterly numbers come back – and nothing has changed.

This is what happens when AI is treated as a top-down checkbox rather than a bottom-up capability. True transformation doesn’t come from purchasing software; it comes from empowering people and processes.

What Actually Works in AI Implementation

If you want to implement AI effectively, here are three principles that consistently work:

1. Start Small

Smaller, tightly scoped projects outperform large-scale initiatives. Simple automations or limited-scope pilots yield faster wins and clearer learnings.

2. Embrace the Boring

The less “sexy” the AI project, the more likely it is to succeed. Straightforward automations with basic AI or GenAI integrations often generate the most reliable ROI.

3. Build a Culture of Innovation

The most effective AI strategy focuses on empowering employees. When teams are trained and trusted to automate parts of their own workflows, innovation compounds.

The goal isn’t perfection – it’s progress. Some AI pilots will fail. But those failures become valuable lessons that strengthen your AI governance framework over time.

Rethinking AI Strategy: It’s About Culture, Not Just Tools

As CEOs, boards, and executives look to expand AI across the organization, the real question isn’t “What platform should we buy?”—it’s “What culture are we building?”

Microsoft Copilot is a great tool. But tools don’t create transformation—people do. By focusing on AI strategy, governance, and empowerment, organizations can finally move beyond pilot failures and toward measurable outcomes.

Want to implement AI effectively – beyond just tools?
👉 Fill out this short form to connect with Proceptual and start building a sustainable, people-first AI strategy.

FAQs

Q: Why do most AI implementation pilots fail?
A: According to MIT research, 95% of AI pilots fail due to poor strategy, lack of governance, and overreliance on technology rather than culture.

Q: How can organizations make Microsoft Copilot more effective?
A: Copilot works best when paired with a clear AI strategy, workforce training, and process automation initiatives.

John Rood

John is a sought-after expert on emerging compliance issues related to AI in hiring and HR. He has spoken at the national SHRM conference, and his writing has appeared in HR Brew, Tech Target, and other publications. Prior to Proceptual, John was founder at Next Step Test Preparation, which became a leader in the pre-medical test preparation industry before selling to private equity. He lives in the Chicago area and is a graduate of Michigan State University and the University of Chicago.

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